“Environmental Marketing by Walter Coddington is excellent for those who want a comprehensive, no-nonsense approach to green marketing.”      National Association of Professional Environmental Communicators​

“This is a pioneer effort, full of the energy and enthusiasm of a deeply committed individual and could become an important work in this ephemeral field … obviously written from the specialized knowledge of a marketing professional and contains insight useful to even seasoned hands.”

Environmental Health and Safety Management​

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Walter Coddington was among the   first marketing consultants to identify ways that corporate environmental stewardship, including greener products, could be a profitable exercise.

 

Early clients included Weyerhaeuser, ARM & HAMMER, Del Laboratories, Benckiser and the United States Department of Agriculture.

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McGraw-Hill, the leading publisher of marketing and management books, published and distributed ​Coddington's book Environmental Marketing: Positive Strategies for Reaching the Green Consumer.

“Environmental Marketing sets forth a bold new approach for executing successful marketing methods ...” -- Business Week